Park Avenue website is designed to set itself apart from other serviced apartments in Melbourne. Its theme is young, chic and trendy while showcasing the apartments and townhouses available for all Melbourne visitors.
The call to action (CTA) is clear – that is to get website visitors to book directly via the website. Each CTA is located on the prime location (or hot spot) of all pages with different structure to keep visitors engaged. The visuals are carefully selected to represent the fun and vibrant style guide of the website.