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Read our case study to learn how we turned Asian Pantry into a thriving online powerhouse, reaching and engaging food lovers across Australia.

Asian Pantry was launched less than three months when they first approached and placed their trust in Proud Cactus.

As a newcomer in the online grocery industry, Asian Pantry website had no organic presence. It relied only on Google Ads to rank on the first page of Google search for high-traffic keywords.

In short, Asian Pantry had to pay a premium just to be visible on google. Also, there was no transparency in this system, and they did not have direct access to their Google Ads data.

Together with Asian Pantry, we decided to pursue a wholistic marketing strategy with the aim of:

  • Increasing Asian Pantry’s visibility across all Google channels.
  • Raising brand awareness and sales conversion on Google channels.
  • Creating a loyal customer base by boosting customer retention.


These were the services implemented by Proud Cactus:

  • Search Engine Optimisation (SEO)
  • Search Engine Management (SEM)
  • Content Marketing: Targeted, high quality write ups are effective in boosting SEO rankings and customer loyalty. This was included as part of the SEO package.
  • Electronic Direct Mail (EDM) Marketing


In addition to that, monthly consultations between Asian Pantry’s marketing team and Proud Cactus are held.

During these sessions, we provide in-depth strategic and technical guidance to help them optimise their website and business performance.

In less than a year, Asian Pantry’s website performance grew from strength to strength to over a 150,000% increase in organic traffic.

Asian Pantry has more than 3,600 Top 3 organically ranking keywords on Google with high traffic anchors and a 680% increase in overall year-on-year revenue for all sales channels.

To-date, Asian Pantry has over 16k organic ranking keywords on Google with significant growth in year-on-year revenue.

With our strategy proven through Asian Pantry’s unprecedented success in the e-commerce space, we are now an essential part of their expanding team. Our contributions extend beyond SEO, SEM, and email marketing, as we are actively involved in developing comprehensive marketing strategies for Asian Pantry.

This partnership has led to remarkable business growth, with our holistic approach fueling Asian Pantry’s continual improvement and success.

Yvonne is proactive in managing our SEO/Google Ads account and updates us regularly on our website’s ranking and performance. It has been over a year since we approached her and our website is still ranking on the first page of Google searches, bringing in revenue and traffic to our online store.

-Sokim, Asian Pantry

Find out more about the team who will be working on your project.

We are a dynamic, go-getter team who are really passionate about digital marketing.

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