Google Ads utilises user data and historical data to target users with relevant advertisements which increases the chance of sales conversion and return on investment.
We analyse the most searched keywords and utilise the Keyword Planner Tool on Google Ads to create content ads for your website. We will monitor your Google Ads account on a weekly basis to determine negative keywords and include keywords with high conversion rate.
Our initial discussion will focus on the intent of setting up Google Ads. Are you looking for brand exposure or do you wish to target customers who have visited your website? Then we will work on and agree on a monthly advertisement budget.
We will work on keywords that are effective which drives more clicks for each impressions you get on Google. Depending on the outcome of the initial discussion, we will start designing the Ads and present to you for approval.
Your Google Ads will be submitted for approval (usually takes about a day) and we will inform you when it's live. We will then monitor the ads performance on weekly basis to adjust any parameters or keywords as necessary.
We will send a customised performance report on your advertisements and provide suggestions on a monthly basis. Additionally, we will run experiments and design new Google Ads based on the outcome of the experiments.