In less than a year, Asian Pantry’s website performance grew from strength to strength to:
- Over a 150,000% increase in organic traffic from 10 visitors per month to over 15,000 visitors per month.
- More than 3,600 Top 3 organically ranking keywords on Google (with high traffic anchors).
- 680% increase in overall year-on-year revenue for all sales channels
We have implemented a three-part approach to improving Asian Pantry’s Google Ads performance. This translated to higher quality leads, which in turn boosted profitability.
Firstly, Asian Pantry’s product feed was tweaked on Google Merchant Centre to boost the website’s reach and performance.
Then, multiple targeted promotions and ad campaigns were launched across Google search, Google display and Google shopping network.
We have also applied products reviews to amplify customer trust.
This led to:
- 900% jump in Google Ads revenue. During the lockdowns of 2021, Asian Pantry achieved Google Ads return on ad spend (ROAS) of 9:1 — $9 in revenue to $1 in ad costs.
EDM & Content Marketing
Asian Pantry’s customer loyalty was bolstered through a series of timely and targeted e-mail marketing campaigns. Their subscribers were offered exclusive promotions and offers, which were very well received.
This contributed to:
- 200% increase in e-mail channel revenue from the first e-mail campaign.
- E-mail campaigns consistently adding to 10% of total revenue every subsequent month.