SEO |Google Ads | Digital Marketing

This is where we write about all things SEO and Digital Marketing.

 

Google is an ever-changing search engine and we are constantly learning while applying new SEO and digital marketing techniques to get the best possible outcome for our clients. Albeit challenging, we enjoy our work and we would like to share our knowledge, new or old, in our blog posts.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” – Henry Ford

Amy Tan

What is a website audit (Do I need one?)

A website audit can tell you exactly how many people are visiting your website per day, where they are coming from, what words they searched to get there and a whole lot more.

If you haven’t done a website audit before, it’s a good idea to ‘check-in’ – get an overview of your website health and identify areas for improvement.

Amy Tan

4 reasons why small businesses need SEO to grow

Google doesn’t care how big or small you are, or how much you spend on advertising. As long as your pages are seen to be of value and answering what consumers are looking for, you will be ranked highly in searches – ideally, on the first page of Google.

Here are 4 reasons why more and more small businesses are investing in SEO.

Yvonne

PSA Part 4: Active COVID-19 cases in Melbourne Metro & Mitchell

We’re taking a detour from posting SEO blogs and work on reporting COVID-19 active cases in Victoria hotspots while in lockdown. Click on the dropdown to see active COVID-19 cases in your area from 1st July 2020.
Municipalities covered in this post: NILLUMBIK, PORT PHILLIP, STONNINGTON, WHITEHORSE, WHITTLESEA, WYNDHAM, YARRA, YARRA VALLEY​

Yvonne

PSA Part 3: Active COVID-19 cases in Melbourne Metro & Mitchell

We’re taking a detour from posting SEO blogs and work on reporting COVID-19 active cases in Victoria hotspots while in lockdown. Click on the dropdown to see active COVID-19 cases in your area from 1st July 2020.
Municipalities covered in this post: MANNINGHAM, MARIBYRNONG, MAROONDAH, MELBOURNE, MELTON, MITCHELL, MONASH, MOONEE VALLEY, MORELAND, MORNINGTON PENINSULA.​

Yvonne

PSA Part 2: Active COVID-19 cases in Melbourne Metro & Mitchell

We’re taking a detour from posting SEO blogs and work on reporting COVID-19 active cases in Victoria hotspots while in lockdown. Click on the dropdown to see active COVID-19 cases in your area from 1st July 2020.
Municipalities covered in this post: GLEN EIRA, GREATER DANDENONG, HOBSONS BAY, HUME, KINGSTON, KNOX.​​

Yvonne

PSA Part 1: Active COVID-19 cases in Melbourne Metro & Mitchell

We’re taking a detour from posting SEO blogs and work on reporting COVID-19 active cases in Victoria hotspots while in lockdown. Click on the dropdown to see active COVID-19 cases in your area from 1st July 2020.
Municipalities covered in this post: BANYULE, BAYSIDE, BOROONDARA, BRIMBANK, CARDINIA, CASEY, DAREBIN and FRANKSTON​

Yvonne

Colour Psychology And How To Use It To Make Your Brand Or Product Attractive

I was working on a client’s website design when I thought about writing this article on colour perception in psychology. This is an important consideration when you design your website or create your brand. You can make your product appealing or instil user confidence on your brand by using the right colour and its combinations.

Yvonne

Transforming And Adapting Your Marketing Strategy For Coronavirus (COVID-19)

We are only a month away to the end of financial year and it has been a wild ride for everyone, especially in Australia – we were, quite literally, on fire during summer and triumphantly survived the disaster. Then the worldwide COVID19 pandemic hit our shores and are slowly recovering from it. All these happened within the last 2 quarters of 2019 financial year and the question is – how can we justify all our marketing expenses and how do we move forward from here?

Yvonne

How To Do SEO [2020] Title Tags and Meta Descriptions

In this second part of our How To Do SEO series, we would like to highlight the importance of title tags and meta descriptions when you perform search engine optimisation on your website. This is the most basic SEO that you can do by yourself and all you need is a good selection of keywords which best describe your business or product that you wish to sell to the public.

Yvonne

How To Do SEO [2020] Alt Text Images

Adding images to content helps in bringing value to text articles or blogs and highlights the key message to your readers. Selecting the right photos bring your article to life and it can also help with improving your website’s ranking on Google – all you need to do is to add a very simple description to your website’s image alt-texts.