Google is an ever-changing search engine and we are constantly learning while applying new SEO and digital marketing techniques to get the best possible outcome for our clients. Albeit challenging, we enjoy our work and we would like to share our knowledge, new or old, in our blog posts.
“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” – Henry Ford
In this second part of our How To Do SEO series, we would like to highlight the importance of title tags and meta descriptions when you perform search engine optimisation on your website. This is the most basic SEO that you can do by yourself and all you need is a good selection of keywords which best describe your business or product that you wish to sell to the public.
We are only a month away to the end of financial year and it has been a wild ride for everyone, especially in Australia – we were, quite literally, on fire during summer and triumphantly survived the disaster. Then the worldwide COVID19 pandemic hit our shores and are slowly recovering from it. All these happened within the last 2 quarters of 2019 financial year and the question is – how can we justify all our marketing expenses and how do we move forward from here?
Adding images to content helps in bringing value to text articles or blogs and highlights the key message to your readers. Selecting the right photos bring your article to life and it can also help with improving your website’s ranking on Google – all you need to do is to add a very simple description to your website’s image alt-texts.