Google is an ever-changing search engine and we are constantly learning while applying new SEO and digital marketing techniques to get the best possible outcome for our clients. Albeit challenging, we enjoy our work and we would like to share our knowledge, new or old, in our blog posts.
“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” – Henry Ford
In this second part of our How To Do SEO series, we would like to highlight the importance of title tags and meta descriptions when you perform search engine optimisation on your website. This is the most basic SEO that you can do by yourself and all you need is a good selection of keywords which best describe your business or product that you wish to sell to the public.
A website audit can tell you exactly how many people are visiting your website per day, where they are coming from, what words they searched to get there and a whole lot more.
If you haven’t done a website audit before, it’s a good idea to ‘check-in’ – get an overview of your website health and identify areas for improvement.
Google doesn’t care how big or small you are, or how much you spend on advertising. As long as your pages are seen to be of value and answering what consumers are looking for, you will be ranked highly in searches – ideally, on the first page of Google.
Here are 4 reasons why more and more small businesses are investing in SEO.
Adding images to content helps in bringing value to text articles or blogs and highlights the key message to your readers. Selecting the right photos bring your article to life and it can also help with improving your website’s ranking on Google – all you need to do is to add a very simple description to your website’s image alt-texts.